Honestly, ip ga tracking has been a mess for me too.
One thing I noticed is that ad blockers and privacy-focused browsers (looking at you, Brave) can mess with the tracking. Maybe check if your users are using those?
Also, have you tried using a tool like Hotjar (https://hotjar.com) to see if the user behavior matches what ip ga is reporting? Sometimes it’s not the tracking but the data itself that’s off.
Hang in there, it’s a jungle out there.
One thing I noticed is that ad blockers and privacy-focused browsers (looking at you, Brave) can mess with the tracking. Maybe check if your users are using those?
Also, have you tried using a tool like Hotjar (https://hotjar.com) to see if the user behavior matches what ip ga is reporting? Sometimes it’s not the tracking but the data itself that’s off.
Hang in there, it’s a jungle out there.