How Does Nike Handle Requests Per Second During Major Product Drops?

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Nike definitely uses a mix of cloud infrastructure and load balancing to handle those insane nike requests per second during drops. They likely scale up their servers dynamically using AWS or Google Cloud to handle the traffic spikes.

As for bots, they’ve got some serious bot protection in place, like Akamai or Cloudflare, which helps filter out automated requests. It’s not perfect, but it does reduce the bot traffic significantly.

If you’re curious about how they manage it, you can look into tools like LoadImpact or BlazeMeter to simulate high traffic and see how systems handle it.

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