Hey! I feel you on the budget thing. For google ads competitor research, I’d totally recommend checking out Ubersuggest. It’s not as pricey as SEMrush or SpyFu, and you can get a decent amount of data for free.
It shows you keywords your competitors are ranking for, and you can even peek at their ad copy. Not as detailed as the big tools, but it’s a solid start if you’re tight on cash.
Also, don’t sleep on Google’s own tools! The Auction Insights report in Google Ads is free and gives you a good idea of who’s bidding on the same keywords as you.
Hope that helps!
It shows you keywords your competitors are ranking for, and you can even peek at their ad copy. Not as detailed as the big tools, but it’s a solid start if you’re tight on cash.
Also, don’t sleep on Google’s own tools! The Auction Insights report in Google Ads is free and gives you a good idea of who’s bidding on the same keywords as you.
Hope that helps!