Hey there! For a free option, I’d suggest using Google Ads Transparency Center. It’s a hidden gem for google ads competitor research.
You can search for any advertiser and see their active ads, which is great for spying on their ad copy and creatives.
Another trick is to use Ahrefs’ free tools like their Keywords Explorer. You can see what keywords your competitors are ranking for organically, which often overlaps with their paid strategy.
It’s not perfect, but it’s a solid free combo to start with!
You can search for any advertiser and see their active ads, which is great for spying on their ad copy and creatives.
Another trick is to use Ahrefs’ free tools like their Keywords Explorer. You can see what keywords your competitors are ranking for organically, which often overlaps with their paid strategy.
It’s not perfect, but it’s a solid free combo to start with!