How Can I Use Google Ads Competitor Search to Gain an Edge in My Campaigns?

Google ads competitor search is tricky, but once you get the hang of it, it’s so worth it. I use SEMrush and Ahrefs for this. They both show you what your competitors are up to, including keywords and ad copy.

For smaller niches, it’s a bit harder to find data, but I’ve found that combining tools with manual research works best. Try SEMrush’s free trial—it’s a good starting point.