How Can I Use Google Ads Competitor Search to Gain an Edge in My Campaigns?

Wow, thanks so much for all the suggestions, everyone! I’ve been checking out SEMrush and SpyFu based on your recommendations, and they’re both pretty solid. I’m still getting the hang of it, but I can already see how useful google ads competitor search can be.

Quick question though—for those of you using SpyFu, do you find the keyword data accurate enough to base your campaigns on? I’ve noticed some discrepancies, but maybe I’m missing something.

Thanks again for all the help—this thread has been super insightful!