Deadstock is such a vibe rn. It’s not just old, it’s *untouched*. Like, it’s been sitting in a warehouse or storage for years, but it’s still brand new.
I think the definition of deadstock is tied to sustainability too. Like, instead of making new stuff, brands are reusing old materials. It’s kinda cool, tbh.
If you wanna dig deeper, check out Heddels. They break it down super well.
I think the definition of deadstock is tied to sustainability too. Like, instead of making new stuff, brands are reusing old materials. It’s kinda cool, tbh.
If you wanna dig deeper, check out Heddels. They break it down super well.