Yo! So, I’ve been doing google adwords competitor analysis for a while now, and I’d say tools are def worth it if you’re running multiple campaigns. SEMrush and SpyFu are great, but I also like using Adbeat. It’s kinda niche, but it gives you insights into display ads, which can be super helpful if your competitors are heavy on visuals.
Also, don’t just focus on keywords. Look at their ad copy and CTAs—sometimes, the way they phrase things can give you a competitive edge.
Also, don’t just focus on keywords. Look at their ad copy and CTAs—sometimes, the way they phrase things can give you a competitive edge.