Looking to Outperform Competitors? How Do You Conduct a Google AdWords Competitor Analysis?

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Hey! I’m kinda new to this too, but I’ve been using Ubersuggest for google adwords competitor analysis. It’s cheaper than SEMrush and SpyFu, and it gives you a decent overview of your competitors’ keywords and traffic.

I also like to manually check their ads every now and then. It’s a bit tedious, but it helps me understand their messaging and positioning.

One thing I’ve learned is to not just copy what they’re doing. Use the data to find gaps and opportunities they’re missing.

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