What’s the Story Behind Your Favorite Shoe Colorway Names?

i’ve always thought shoe colorway names were random af, but apparently, there’s a method to the madness. like, some brands hire poets or writers to come up with the names.

i read this article on highsnobiety.com about how adidas named their yeezy colorways. it’s wild how much thought goes into it.

also, “midnight fog” is such a mood. i’d totally wear that.