What’s the Story Behind Your Favorite Shoe Colorway Names?

i think shoe colorway names are just a way to make the shoes feel more personal. like, “midnight fog” sounds like a whole experience, not just a color.

i read somewhere that nike has a whole team that brainstorms names based on trends and culture. it’s kinda cool when you think about it.

also, shoutout to “concord” – that name just hits different.