Can someone explain what does deadstock mean? Is it worth the hype?

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Deadstock is like the unicorn of fashion and sneakers. It’s old inventory that never got sold, so it’s brand new but from a different era.

People go crazy for it because it’s rare and often has a story behind it. Like, a pair of deadstock Jordans from the 90s? That’s gold.

It’s not lightly used though—deadstock has to be 100% new. Check out GOAT or eBay for some examples.

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