Should We Enable Data Aggregation on Sites When Possible? Pros, Cons, and Best Practices

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Honestly, I’m all for it if it’s done right. The benefits of enabling data aggregation on sites when possible are huge—personalization, efficiency, all that. But yeah, the cons are real too.

One thing I’d suggest is using OneTrust or Cookiebot for managing consent and privacy settings. They make it easier to stay compliant and keep users informed.

Also, maybe consider anonymizing data? That way, you still get the insights without directly tying it to individual users.

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