Should We Enable Data Aggregation on Sites When Possible? Pros, Cons, and Best Practices

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Enabling data aggregation on sites when possible is a no-brainer for businesses, but you gotta balance it with user trust.

I’d recommend using Snowplow Analytics—it’s open-source and gives you full control over your data. Plus, it’s way more transparent than some of the bigger platforms.

Also, maybe consider a tiered approach? Like, collect minimal data by default and only go deeper if users opt-in.

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