Hey! So, I’ve been in the same boat trying to figure out how to search competitors' ad budget Google. Honestly, tools like SEMrush and SpyFu are pretty solid, but yeah, they can be pricey. If you’re just starting out, maybe try the free trials first to see if they’re worth it for you.
Another thing I’ve found helpful is Google’s Auction Insights report in Google Ads. It won’t give you exact numbers, but it’ll show you how often your ads are competing with others. Not perfect, but it’s free and built-in!
Another thing I’ve found helpful is Google’s Auction Insights report in Google Ads. It won’t give you exact numbers, but it’ll show you how often your ads are competing with others. Not perfect, but it’s free and built-in!