I’ve always wondered how does Adidas determine prices too! From what I’ve seen, it’s mostly about the tier of the product. Like, performance gear (Ultraboosts, etc.) costs more because of the tech and materials.
But then you’ve got their lifestyle stuff, which is cheaper but still good quality. And yeah, collabs are always gonna be pricier because of the exclusivity. It’s like they’re selling the *idea* of being unique, not just the shoe.
But then you’ve got their lifestyle stuff, which is cheaper but still good quality. And yeah, collabs are always gonna be pricier because of the exclusivity. It’s like they’re selling the *idea* of being unique, not just the shoe.