I think Adidas prices are based on the target audience. Like, how does Adidas determine prices for kids’ shoes vs. performance runners? It’s all about who’s buying.
Kids’ stuff is cheaper because parents won’t pay $200 for sneakers their kids will outgrow in 6 months. But for runners or collectors, they’ll charge more because they know those buyers are willing to pay for quality and exclusivity.
Kids’ stuff is cheaper because parents won’t pay $200 for sneakers their kids will outgrow in 6 months. But for runners or collectors, they’ll charge more because they know those buyers are willing to pay for quality and exclusivity.