How Does Adidas Determine Their Price? Breaking Down the Pricing Strategy

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Hey everyone,
So I’ve been wondering, *how does Adidas determine their price*? Like, I get that they’re a big brand and all, but some of their stuff is crazy expensive while other things seem pretty reasonable.

From what I’ve read, it’s a mix of stuff—materials, design, and, of course, the hype around certain collabs or limited editions. But also, they gotta factor in production costs, marketing, and all that jazz.

Anyone else think it’s wild how a basic pair of sneakers can cost way less than, say, a Yeezy drop? Like, how does Adidas determine their price for those? Is it just the name attached or what?

Would love to hear your thoughts or if anyone’s got insider info lol.

Cheers!

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How Does Adidas Determine Their Price? Breaking Down the Pricing Strategy - by - 28-10-2024, 05:23 PM



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