Honestly, I think it’s all about branding and perception. Adidas knows how to market their products as premium, especially with celeb collabs. Like, how does Adidas determine their price for Yeezys? It’s not just the materials—it’s the exclusivity and the name attached.
Also, they gotta cover their marketing costs, which are HUGE. Ever seen those global campaigns? They’re not cheap lol.
Also, they gotta cover their marketing costs, which are HUGE. Ever seen those global campaigns? They’re not cheap lol.