How Does Adidas Determine Their Price? Breaking Down the Pricing Strategy

I’ve worked in retail, and from what I’ve seen, how Adidas determines their price is pretty standard for big brands. They factor in production costs, labor, shipping, and then add a markup for profit.

But with limited editions, it’s a whole different game. They create artificial scarcity to drive up demand. So yeah, a basic pair of sneakers vs. a Yeezy drop? Totally different pricing strategies.