It’s wild how much hype affects pricing, right? Like, how does Adidas determine their price for collabs? It’s not just about the product—it’s about the story behind it. Yeezys are expensive cuz Kanye’s name is on them, and people are willing to pay for that.
Also, resale markets play a role. Adidas knows their stuff will sell out and get resold for way more, so they price it high from the start.
Also, resale markets play a role. Adidas knows their stuff will sell out and get resold for way more, so they price it high from the start.