I think it’s a mix of everything—materials, design, marketing, and hype. Like, how does Adidas determine their price for Ultraboosts vs. NMDs? The tech is different, so the cost varies.
And don’t forget about R&D. They spend a ton on developing new tech, and that gets factored into the price too.
And don’t forget about R&D. They spend a ton on developing new tech, and that gets factored into the price too.