How Does Adidas Determine Their Price? Breaking Down the Pricing Strategy

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Wow, thanks for all the insights, everyone! This totally makes sense now. I never thought about how much hype and marketing play into it, especially with collabs like Yeezys.

I checked out Hypebeast like someone suggested, and it’s super helpful for understanding sneaker culture and pricing. Still wild to me how much people are willing to pay for limited drops though lol.

Anyone know if Adidas ever does discounts on their higher-end stuff, or is it pretty much full price all the time?

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