How Does Adidas Determine Their Price? Breaking Down the Pricing Strategy

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Adidas pricing is so interesting to me. Like, how does Adidas determine their price for something like the Ozweego vs. a Stan Smith? It’s all about the target audience and how much they’re willing to pay.

Also, they have different tiers—performance vs. lifestyle. Performance gear is usually more expensive cuz it’s designed for athletes and has better materials.

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