It’s all about the hype, man. Like, how does Adidas determine their price for Yeezys? It’s not just the shoe—it’s the culture around it. They know sneakerheads will pay whatever to get their hands on a pair.
Also, they gotta cover their marketing and production costs, which are insane for global brands.
Also, they gotta cover their marketing and production costs, which are insane for global brands.