How Can I Effectively Conduct a Google Ads Competitor Analysis to Boost My Campaigns?

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Wow, thanks so much for all the suggestions, everyone! I didn’t realize there were so many tools out there for google ads competitor analysis.

I think I’ll start with SpyFu since a lot of you recommended it, and maybe try the free trial for SEMrush too.

Quick question though—how often do you guys check your competitors’ ads? Like, is it something you do weekly, or just when you’re setting up a new campaign?

Also, has anyone tried combining manual checks with tools? Curious if that’s overkill or actually helpful.

Thanks again, you all rock!

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