How Can We Build and Sustain a User Acquisition Flywheel for B2C Apps?

Yo, the user acquisition flywheel for b2c apps is like a snowball—gotta get it rolling first.

I’d say start with influencers or micro-influencers. They can kickstart the flywheel without breaking the bank.

For retention, focus on feedback loops. Ask users what they want and give it to them. Tools like Typeform or SurveyMonkey can help.

Also, don’t forget about A/B testing. Optimizely is great for figuring out what works.