Aggregated client data is only as good as the questions you ask it. We’ve been using Mixpanel to track user behavior, and it’s been a game-changer.
One thing I’d suggest is looking for outliers. Sometimes the weird, unexpected stuff in your data can lead to the best insights. For example, we found that a small group of clients was using our product in a totally different way, and it opened up a whole new market for us.
Also, don’t forget to clean your data regularly. Garbage in, garbage out, right?
One thing I’d suggest is looking for outliers. Sometimes the weird, unexpected stuff in your data can lead to the best insights. For example, we found that a small group of clients was using our product in a totally different way, and it opened up a whole new market for us.
Also, don’t forget to clean your data regularly. Garbage in, garbage out, right?