Here’s a cool content flywheel example I saw in the SaaS space.
A company created a free tool (like a calculator), promoted it through LinkedIn ads, and then used the tool’s results in case studies.
Those case studies became blog posts, which drove more traffic to the tool.
It’s a smart way to keep the momentum going!
A company created a free tool (like a calculator), promoted it through LinkedIn ads, and then used the tool’s results in case studies.
Those case studies became blog posts, which drove more traffic to the tool.
It’s a smart way to keep the momentum going!
