Should We Enable Data Aggregation on Sites When Possible? Pros and Cons? or How Can We Effectively En

Depends on the site, tbh. For e-commerce? 100% worth it to enable data aggregation on sites when possible. You NEED that trend data to optimize sales.

But for a small blog? Overkill.

I use Hotjar + GA4, and it’s been smooth. Just make sure you’re compliant with GDPR if you’re dealing with EU users.