Hey! I totally get what you mean—adwords competitor analysis can feel like a never-ending rabbit hole. One thing that helped me was checking their ad extensions. A lot of people overlook those, but they can give you clues about what’s working for them.
Also, try SpyFu or SEMrush if you haven’t already. They’re great for digging deeper into competitors’ strategies.
I update my analysis monthly, but if I see a sudden drop in performance, I’ll dive back in ASAP.
Also, try SpyFu or SEMrush if you haven’t already. They’re great for digging deeper into competitors’ strategies.
I update my analysis monthly, but if I see a sudden drop in performance, I’ll dive back in ASAP.