Honestly, adwords competitor analysis is more than just keywords and ads. Have you checked their *negative* keywords? Sometimes what they’re *not* bidding on tells you just as much.
Also, peek at their Q&A ads—Google’s been pushing those hard lately.
I use a mix of manual checks and Ahrefs for tracking. Monthly updates work for me unless something big changes.
Also, peek at their Q&A ads—Google’s been pushing those hard lately.
I use a mix of manual checks and Ahrefs for tracking. Monthly updates work for me unless something big changes.