What’s the Best Way to Do Google Ads Competitor Research for Better Campaigns? or How Can I Uncover H

I’m all about free tools for google ads competitor research.

Try SpyFu or the Facebook Ad Library (yes, it works for Google too—competitors often cross-post).

Also, manually search your keywords in incognito mode. You’ll see who’s bidding on what.

Weird trend I noticed? Some competitors use ALL CAPS in headlines. Seems spammy but their CTR must be decent if they keep doing it.