Moz’s Keyword Explorer isn’t strictly for google ads competitor analysis tools, but it’s great for spotting competitor keywords.
Pair it with Google’s own Auction Insights, and you’ve got a decent free-ish combo.
Not perfect, but better than nothing if you’re on a budget.
Pair it with Google’s own Auction Insights, and you’ve got a decent free-ish combo.
Not perfect, but better than nothing if you’re on a budget.