Ugh, hidden fees are the worst. If your checkout suddenly adds taxes or shipping at the end, that’s probably why your 家具checkout abandon rate is high.
We fixed this by showing all costs upfront, including a “total estimated cost” on the product page. Made a huge diff.
Also, maybe test fewer payment steps? Ours went from 5 to 3 and conversions improved.
We fixed this by showing all costs upfront, including a “total estimated cost” on the product page. Made a huge diff.
Also, maybe test fewer payment steps? Ours went from 5 to 3 and conversions improved.