Yeah, SERP crawl (Screaming Frog) is solid, but it’s not gonna catch everything. Local rankings? Forget it.
I’ve had better luck with tools like Local Falcon for hyper-local tracking. For SERP features, Moz Pro’s been decent.
Frequency-wise, weekly’s cool unless you’re in e-commerce or something super volatile. Then maybe 3x a week.
I’ve had better luck with tools like Local Falcon for hyper-local tracking. For SERP features, Moz Pro’s been decent.
Frequency-wise, weekly’s cool unless you’re in e-commerce or something super volatile. Then maybe 3x a week.