How Can Competitor Analysis in Google Ads Improve Your Campaign Performance? or What’s the Best Way t

Hey! Newbie here but I’ve been using the free version of Google Ads Transparency Center.

It’s basic but lets you see active ads from any competitor. Super handy for quick checks without paying for tools.

Found out my biggest rival was using FAQ-style ads. Tried it and got way more engagement.

Anyone know if the paid tools offer way more than this?