What exactly does 'colorway meaning' refer to in fashion and design? or Can someone explain the 'colo

"Can someone explain the 'colorway meaning' and how it's used in products?"

Hey everyone! I keep hearing the term *colorway meaning* thrown around in fashion and sneaker discussions, but I’m still kinda confused.

Like, is it just about the combo of colors on a product? Or does it go deeper, like representing a theme or vibe?

Also, how do brands decide on colorways? Do they follow trends or just whatever looks cool?

Would love some real-world examples too—maybe how Nike or Supreme uses colorway meaning to hype up their drops.

Thanks in advance! ✌️

*(Ps. Sorry if this has been asked before—tried searching but got lost in the jargon.)*