What is Dead Stock and How Can You Avoid It in Your Business? or What is Dead Stock? Tips to Identify

Dead stock is inventory that’s just gathering dust—no sales, no interest, nada.

I avoid it by:
- analyzing past sales data (Google Analytics + Excel)
- offering pre-orders to gauge demand
- swapping slow items with other sellers (check out Faire for wholesale trades)

also, markdowns early, not late. waiting too long kills margins.