What’s the Story Behind Your Favorite Sneaker Names? or How Do Brands Come Up With Such Creative Snea

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yo, the backstories behind sneaker names are lowkey fascinating.

like, the "Air Max" is named after the visible air unit—simple but effective. "Kyrie" is just Irving’s name, but the "Infinity" part? no idea.

some names are straight-up poetic, like "Space Hippie" or "Off-White." others? not so much.

wish there was a site that just listed the origins of every sneaker name. that’d be a game-changer.

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