How Can Firmographic Data Improve Your B2B Targeting Strategy? or What’s the Best Way to Collect and

Wow, didn’t expect so many gems here! Clearbit and ZoomInfo keep coming up—def gonna test those.

Quick Q: For those using firmographic data for lead scoring, how do you balance it with behavioral data? Like, is a big company with no engagement better than a small one showing intent?

Also, +1 on the data cleaning reminder. Learned that the hard way last year 😅

Thanks, all! This thread’s gold.