How Can Search Marketing Intelligence Give You a Competitive Edge? or What’s the Best Way to Leverage

Thanks for all the awesome replies, everyone!

I took your advice and tried SEMrush’s free trial—already found a bunch of gaps in my keyword strategy.

Quick follow-up: Anyone have tips for integrating search marketing intelligence with social media ads? Feels like there’s overlap there.

Also, shoutout to whoever mentioned Google Trends. That thing is legit! 🚀