I use Google Search Console to track 410 errors—super handy for spotting dead pages.
For me, if the page is *truly* gone (like a discontinued product), I let the 410 stay. No redirects. Google needs to know it’s *purposely* gone, not just missing.
But if it’s a similar topic, I 301 redirect to the closest match. Screaming Frog helps me find ‘em all before they become a problem.
SEO impact? Minimal if intentional. Just don’t overdo it.
For me, if the page is *truly* gone (like a discontinued product), I let the 410 stay. No redirects. Google needs to know it’s *purposely* gone, not just missing.
But if it’s a similar topic, I 301 redirect to the closest match. Screaming Frog helps me find ‘em all before they become a problem.
SEO impact? Minimal if intentional. Just don’t overdo it.