How Can Firmographic Data Improve Your B2B Targeting Strategy? or What’s the Best Way to Collect and

Honestly, we weren’t using firmographic data well until we started layering it with intent data. Game changer.

Like, why target a company just because they’re in your industry if they’re not even looking for your solution? We use ZoomInfo + Bombora to see who’s actively searching for stuff we offer.

Also, cleaning data? Ugh. We set up a monthly scrub with Clearbit. Saves so much time.

Anyone else combining firmographic with intent? Feels like cheating lol.