How Can Firmographic Data Improve Your B2B Targeting Strategy? or What’s the Best Way to Collect and

Firmographic data is only as good as your segmentation. We stopped blasting generic emails and started slicing by:
- Revenue tiers
- Employee count
- Geographic density

Open rates jumped 30%. Tools? HubSpot’s segmentation features + Apollo.io for enrichment.

Also, +1 on the “data-driven” fatigue. It’s not magic—it’s just not being lazy with your data.