Short answer: Yes, you can use a retargeting list for google search campaigns.
Long answer: It’s tricky. The audience has to be actively searching for your keywords, or else you’re just wasting budget. I’d only use it for high-value users—like cart abandoners or repeat visitors.
Pro tip: Exclude converters after 30 days so you’re not annoying people who already bought.
Long answer: It’s tricky. The audience has to be actively searching for your keywords, or else you’re just wasting budget. I’d only use it for high-value users—like cart abandoners or repeat visitors.
Pro tip: Exclude converters after 30 days so you’re not annoying people who already bought.