Honestly, I tried this last month and it was a flop. Maybe my list was too small, but the CPCs were insane for barely any conversions.
From what I’ve read, can you use a retargeting list for google search campaigns effectively? Only if you’ve got a ton of traffic. Otherwise, stick to RLSA for Display.
Side note: Google’s docs are kinda vague on this. Frustrating.
From what I’ve read, can you use a retargeting list for google search campaigns effectively? Only if you’ve got a ton of traffic. Otherwise, stick to RLSA for Display.
Side note: Google’s docs are kinda vague on this. Frustrating.