Can You Use a Retargeting List for Google Search Campaigns? (Best Practices) or Can You Use a Retarge

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It’s possible, but not always worth it. Retargeting lists in search (RLSA) work best when you’re layering them with super relevant keywords.

For example, if someone visited your pricing page, you can bid higher when they search for “best pricing for [your product].”

Tools like SEMrush can help find those high-intent keywords to pair with your list.

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