How Reliable Is Aggregated Data for Making Business Decisions? or What Are the Biggest Challenges Whe

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OP here—wow, didn’t expect so many great takes!

The Simpson’s Paradox example blew my mind—def gonna read up on that. And thx for the tool recs (Sigma, Mode, Amplitude). Tried Power BI’s drill-down today and already caught a weird spike the averages hid.

New Q: How often do you guys *fully* ditch aggregated data vs just using it as a starting point? Like, is there a rule of thumb?

Cheers again!

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