How Can I Find Competitors' Google Ads for Better Insights?

Free hack: Use Incognito mode and search your competitor’s keywords. You’ll see their ads pop up more often since you’re not “cookied” yet.

For paid, I like AdEspresso. It’s more for FB ads, but their insights can cross over to google too.

And yeah, I use the intel to outbid them on their own keywords. Savage but effective.